Gender Sensitization.

The Adventure Tour Operators Association of India (ATOAI) Women’s Collective i.e AWC had organized their first ever gender sensitization workshop for the entire adventure travel industry.

The workshop was conducted online on Friday, September 10th, 2021 from 4:30 to 6:00 PM by “Devee”, an organization that seeks to empower women by building equitable workplaces that help them achieve their full potential, and at the same time, help men understand that for a workplace to thrive, gender sensitization is an important first step.

The workshop was led by Priyadarshini Narendra, an IIM and INSEAD Alumni, and Doorva Bahuguna, an alumnus of IIM Ahmedabad. Together, they have a combined experience of over 40 years in senior management roles across a myriad industry that include sports, media, advertising and FMCGs. Priya and Doorva are both passionate speakers and have conducted a series of gender sensitization workshops across industries and organizations.

Women are now also stepping forward as entrepreneurs, seeking to find a toe-hold in an industry usually dominated by men. The ATOAI Women’s Collective seeks to inspire, nurture and celebrate these women and strongly feel that a gender sensitization workshop is the need of the hour. It will help the industry to understand the importance of gender roles and expectations and how together, we all can build a more equitable industry where our behaviors, attitudes, values and beliefs will contribute to a stronger, more diverse adventure travel industry.