11th annual ATOAI Convention held on March 25-27 2014, Shivpuri Rishikesh, Uttarakhand
The 11th annual ATOAI Convention was held between 25-27th March 2014, which was a very important time for the adventure tourism industry in India and the state of Uttarakhand. We took the decision to host the national convention in Uttarakhand to erase memories of the turbulent events of 2013 which was the country’s worst natural disaster since the 2004 tsunami.
We took that as a prospect to bring everyone together and chart a new, more adventurous future! The convention was an opportunity to meet an expected 150 buyers, both domestic and overseas, policy-makers from the central and state government, and top-level media decision makers, in our home ground.
In the 3 days event on the bank of river Ganga there vibes of new initiatives and ideas during this convention all around. For the first time ever, the style of the convention programme and formats of our sessions was something no one had ever seen before. The theme of the convention had been chosen to reflect this approach.
THE FOUR Cs:
CONNECT: Meet and network with the largest number of delegates thanks to our path breaking technology-enabled Pre-Connect initiative, which brings together all stakeholders – sellers, buyers, government and media!
CREATE: Incubate new ideas through peer interactions and a first-ever Mentorship initiative!
CATALYSE: Use the spirit of the River Ganga, think out of the box and form impromptu discussion groups on the bank of the river!
CONSERVE: Initiate new dialogue to play a larger role preserving the ecosystem in which we operate!
